Valerie Clark

A skilled writer and strategist committed to achieving solid outcomes,
Valerie Clark brings over 20 years of marketing expertise to her work with her clients. Filled with communication, planning and program implementation success stories, her portfolio of experience includes a wide range of marketing activity—employee communications, training, sales support and process refinement, competitive analysis, primary and secondary research, public relations, event coordination, product development, print and broadcast production, and more.

Valerie built a breadth of experience through her work as an in-house marketing executive on the corporate level. She founded Clark Marketing in 2000 in part to focus her energies and talents on direct client work.

Valerie earned her MBA from Bradley University, Peoria, and her BS in Marketing with a minor in Public Relations from Eastern Illinois University, Charleston, Ill. She has earned many education credits beyond that in public relations, communications, business writing and management. She is SmarterWork® certified in copywriting/editing, Internet research, Microsoft PowerPoint and Microsoft Word. She has completed Caterpillar Inc.’s brand training course, “Communicating Caterpillar: One Voice.”

Clark Marketing is a member of the Peoria Chamber of Commerce. In addition, Valerie is an active member of the Peoria Advertising Club, for whom she has served as Vice President and Chairperson for the ADDY® awards competition. She is a member of the Public Relations Association and a charter member of Peoria Freelance Professionals.

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