Where marketing activities are designed to generate a response, public relations efforts employ methods and activities aimed at promoting a company’s favorable relationship with the public. Special events, press coverage, news conferences, event sponsorships, and the like will support your marketing strategy and communication with an image of goodwill for your organization within the areas you serve.
To help you expand your image, Clark Marketing can shape and direct:
Feature stories/bylined articles
Trade show editorial coverage
Media planning and tracking
Corporate Identity Programs
Corporate tours/site visit guidelines
Public service announcements